Building Your Business the Right-Brain Way by Jennifer Lee

Publication Details

    Building Your Business the Right-Brain Way by Jennifer Lee
  • Author: Jennifer Lee
  • Publisher: New World Library
  • Format: Paperback
  • ISBN: 978-1608682560


According to the 2012 Global Entrepreneurship Monitor Report, 69% of American entrepreneurs start their new businesses at home. The report also reveals that 72% of home-based businesses are operated by women.

These statistics conjure up the image of the work-at-home mom. Someone looking to become financially independent or who wants to release their creative ideas to the world while supporting her family.

Against the background of these statistics, Building Your Business the Right-Brain Way is writen by Jennifer Lee.She Lee is the founder of Artizen Coaching—a support group that has helped thousands of entrepreneurs from all over the World bring their creative ideas to a wider market.

This book aims to highlight the powerful creative processes within the human mind—seeds of ideas that might, if properly nurtured, grow into the next Fortune 500 company.

The part of the brain that is used in the creative process is the right hand side but it is also the one that our society fails to integrate, activate or even acknowledge exists.

We live in an essentially left-brained, logical thinking and reasoning society. While these aspects might be useful in making key commercial and business decisions, they fail to generate the seeds of ideas that are essential to bring new business concepts into the world.

In Building Your Business the Right-Brain Way Jennifer Lee believes that it is important to view your new business both organically and artistically.

These are both right-brain based concepts and so present any entrepreneur that has been educated in a predominantly left-brained way with the challenge of thinking differently about their new enterprise.

The approach that Lee’s book takes is different from most other guides to business development.

She opens it by establishing the need for you to shift your consciousness into a less lateral and more inclusive mindset.

The skills you need to plan a project are not based upon logical reasoning. Instead, they focus upon scribbling, doodling and building vision boards. This approach is said to help aid the release of creative ideas rather than simply formulating and rationalizing them.

This is a very visual book. Although it does include the most rational of disciplines, the written word, it primarily draws upon your visual senses to convey its most important concepts.

With the inclusion of anecdotal stories from other business-women who have clarified their business plans in similar ways, Jennifer Lee encourages you to follow a process of right-brained action.

At various points, she advises new visual techniques for pulling the various fledgling ideas together into a practical format. This requires you to use various mental as well as physical tools and skills, such as creative vision boarding.

From information about core business concepts through to advice on customer engagement and selling systems, every key aspect of growing a business is covered from the same right-brained perspective.

The book concludes its journey through the stages in bringing a creative product or idea to the marketplace with a chapter on how to collaborate with others and to unify your vision with a team of like-minded visionaries.

It closes with a helpful references section and an extensive index.


The creative impulse is, ultimately, a spiritual process whilst the development of a business idea enforces personal psychological change. Given the challenges of starting a new business venture, many entrepreneurs find that, on occasions, the rational, left-brain part of the consciousness fails to provide them with the creative sustenance to keep a project afloat.

Building Your Business the Right-Brain Way offers a powerful panacea to these problems. It forces you to engage with a different set of tools. You could describe these as being more fluid and feminine in nature.

As an entrepreneur myself, I enjoyed reading this book immensely. I am not given over to flights of artistic fervor at the best of times but the exercises contained within this book—and in particular the sunflower in the garden exercise—worked well for me.

Does this book have value to someone new to the idea of business development and personal creative expression?

Yes, if you are just starting out on that rocky road, this book would be extremely valuable.

Building Your Business the Right-Brain Way is packed with solid advice on running a business as well as offering you the sense that you are not alone in your endeavors.

My only caveat is that the book is heavily biased toward women and the sort of home-based kitchen-crafts style of business that so many start off developing. This is not meant to be a criticism but, from a male perspective, I did feel that I was intruding into hallowed girls’ terrain at times.

The world is constantly in need of new creative ideas. The future of business all over the world will be based on the small, home-based entrepreneur of the type that I described in my introduction to this review.

If you have a creative itch that you want to scratch, an inner desire to develop a small, home-based business of your own, then this is a book that will help get you and your business onto your feet.



Credit: Review copy kindly supplied by New World Library, Novato, CA, USA.