- The Art and Business of Teaching Yoga by Amy Ippoliti and Taro Smith
- Publisher: New World Library
- Date Published: June 14, 2016
- Format: Paperback
- ISBN: 978-1608682270
There is absolutely no doubt that if you want to understand how to be successful in any line of business then you have to follow the instructions, directions and advice given by those who have been successful in the same niche of entrepreneurialism.
Amy Ippoliti and Taro Smith are examples of two particularly successful entrepreneurs – people who have developed their talents through teaching yoga to appreciative students at their 90 Monkeys online yoga school.
In their book The Art and Business of Teaching Yoga Ippoliti and Smith share their wealth of knowledge on the subject with those who would like to replicate their success.
Expanding a Yog-Army
In the introduction to their book they explain how their own primary goal when starting out in business was to spread awareness of yoga throughout the world.
Just a year and a half later and they had trained over fifteen-hundred teachers in forty-three different countries using their ’90 Minutes to Change the World’ program.
This book is an extension of their approach to the subject of teaching yoga which has won over so many adherents and is split into three distinctly separate parts.
Part 1 – Becoming a Yoga Teacher explores the core qualities that a teacher needs to have before setting out on this line of work. Other subjects covered at this point in the book include the contentious subject of receiving payments for spiritual work offset by the financial and social benefits that accrue from teaching yoga as a business.
Part 2 – Getting Down to Business deals with what the authors explain are the eleven specific avenues of revenue creation that are available to those setting out on the path as a teacher. These range from beginners classes through to workshops, conferences and festivals.
Other topics covered include practical advice on building a business through to a wealth of advice on promoting it through channels such as social media.
Part 3 – Teaching Well offers further practical advice related to the business. Much of this revolves around procedures such as class planning, developing themes and teacher-student relationships.
The book concludes with a look at the responsibility that a teacher has to themselves and reminds us that as is the case in all spiritual work we must be keenly aware of our own physical,emotional and spiritual needs as well as those of the students.
I have next to no interest of running any sort of yoga business in the foreseeable future but this did not stop me from enjoying this book immensely.
It is not a large publication coming in at just under 200 pages but goodness me is it full of information! From cover to cover it covers every conceivable angle on becoming a yoga teacher – and a successful one at that, in a much shorter timeframe than might ordinarily be the case.
I can only imagine how inestimably invaluable this book will be to those wanting to work as a yoga teacher nor quite how many business mistakes can possibly be avoided by reading this excellent book.
I thoroughly recommend The Art and Business of Teaching Yoga by Amy Ippoliti and Taro Smith not least of all as it stands as a shining example of the sort of publication that bridges the gap between spirituality and commerciality in an unashamedly profitable way. Sadly there are so few books of this type in the marketplace these days!
Credit: Review copy kindly supplied by New World Library, Novato, CA, USA.